Imagine if you had a low-weight imaging format you could use to transmit a huge quantity of data about an object, such as an image that included height, weight, depth data.

That’s exactly what iOS 12’s clever USDZ imaging format provides, and it’s a building block for far more powerful augmented reality (AR) experiences in the future.

To succeed, AR needs standards

I spoke with Louis Jonckheere, chief product officer at Showpad, to learn his thoughts on this.

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