What is design thinking?

Design thinking is emerging as a major ingredient for digital transformation success. But what exactly is design thinking, and how are leading CIOs harnessing its power to bolster business value?

“Design thinking is a method for deriving deep insights into customer needs and wants, making it possible to create customer experiences that disrupt incumbents or competitors,” Gartner analyst Lars Van Dam says in a research note. Relying on significant observation of user behaviors, design thinking uses empathy to understand expectations and emotional experiences and to derive insights into what delights customers, Van Dam adds.

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