Top of mind to many IT leaders is business alignment. How does the rest of senior management perceive IT? At worst, IT is viewed as a cost center that keeps the lights on. At best, IT is an engine for helping the company grow.

That’s why effectively implementing projects that directly benefit the bottom line like customer relationship management (CRM) is essential. It’s all about using technology to land new deals and to enhance existing customer relationships.

[ Learn the 8 CRM implementation practices and how to tell your CRM system is in need of an overhaul. | Get the latest CIO insights direct, with our CIO Daily newsletter. ]

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