If you’re an Oracle customer, you’ve probably been invited to move some of your spending with them to a subscription model. Now Oracle wants to make it easier for you to move your own customers to subscription-based pricing too.

Oracle Subscription Management is a new cloud application the company unveiled at its OpenWorld event in San Francisco this week. Oracle also upgraded existing cloud apps with a host of new automation and personalization features based on artificial intelligence, and introduced new blockchain-based supply chain management tools for track-and-trace and lot provenance.

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