Taste might have less to do with what consumers are willing to pay for wine than you think. In fact, issues like a wine's country and region of origin sometimes had more impact on a person's willingness to pay more for a wine than taste.
Wine’s origin might affect acceptable price more than taste study shows
Taste might have less to do with what consumers are willing to pay for wine than you think. In fact, issues like a wine's country and region of origin sometimes had more impact on a person's..
