Samsung is rumored to be working on a folding-screen phone, code-named “Winner.”

Unfortunately, the phone will be a loser.

It’s one of many products we’ve been hearing about lately that either use folding, flexible-screen technology or add a second screen to the case or the back of an otherwise normal smartphone.

Enthusiasm for folding-screen phones has been building for a decade. The tech press has been hyping flexible-screen technologies based on lab reports and futurist predictions. Only just now are companies preparing to ship actual products that use this technology.

The dual-screen idea has also been gaining purchase lately. This is driven mostly by the social media selfie craze, as well as the desperation of smartphone companies to differentiate their products in a sea of boring glass rectangles.

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