Zoho has added AI and analytics features to its CRM suite, part of a drive by the company to unify its sales, marketing and customer support apps.
Zoho CRM Plus was launched in 2014, bundling nine apps into what the company describes as its customer experience platform.
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Enhancements to several of its apps were unveiled last week, including Zoho’s social media management tools and SalesIQ visitor tracking software, providing a single platform for all customer-facing staff.
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