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It happens every year around this time – every IoT company on the planet, whether it’s a giant platform company, an old-school manufacturing player, or a teeny startup making Internet-enabled baby monitors issues its predictions about the market in the years to come, in the hope that IoT reporters looking for a quick story will write something with a headline like “Internet-enabled baby monitor market to reach $250 billion by 2040, according to cool company.”

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