When eBay recently started giving customers the option to move away from paying with PayPal — which eBay, of course, used to own — to other methods including ApplePay, something interesting happened: About 12% of all of the ApplePay-eligible shoppers (they own an ApplePay-capable mobile device) moved to ApplePay, according to figures released by eBay.

This is one of those stats that both shows continuing momentum for ApplePay and mobile payments in general (no Android option has been offered yet by eBay) and also illustrates the problem with moving ApplePay meaningfully beyond the 10%-12% of eligible users where it has been plateaued for a few years. OK, in this context, I could have been meaner and said "stuck."

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