As data and analytics become the beating heart of the enterprise, it is increasingly critical for the business to have access to consistent, high-quality data assets. Master data management (MDM) is required to ensure that the enterprise's data is consistent, accurate and controlled.
Customer relationship management (CRM), supply chain management (SCM) and compliance all have one thing in common: They rely on an integrated, single view of quality data. That's where MDM comes in.
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