Google plans to go global with Chrome's ad-blocking in July, expanding the practice from North America and Europe, where it's been in place for nearly a year.
Beginning July 9, 2019, Chrome will … stop showing all ads on sites in any country that repeatedly display (disruptive ads)," Ben Galbraith, senior product director of Chrome, wrote in a Jan. 9 post to a company blog.
[ Further reading: Google's Chromium browser explained ]
Google first directed Chrome to "filter" online ads – its preferred label for the practice – in February 2018. Then, the company announced its browser would expunge all ads from sites that displayed advertisements identified as the most annoying on the web. The "disruptive" ad types were those that violated the "Better Ads Standards" set by an industry group named "Coalition for Better Ads" (CBA).
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