Apple’s is far and away the leading smartwatch brand according to the latest NPD data, so what business opportunity does the device offer to your enterprise?

How does your business measure success?

You have to think a little about what success means for your business. There are different ways to measure it.

When it comes to Apple Watch, we’ve seen dozens of watchOS apps appear and disappear since its launch, but I don’t believe that the business opportunity is defined entirely by the fate of consumer-focused apps.

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