When was the last time you heard a company denigrate its own product — and practically beg you not to use it? Most likely never.

Well, there’s a first time for everything, and Microsoft is breaking ground in product marketing in a decidedly odd way, telling its customers not to use Office 2019 because it’s old, kludgy, hard to use and, in general, not just up to the task.

Sounds like lunacy, right? But it’s not. That’s because the company isn’t telling you to abandon Office entirely. Instead, Microsoft is throwing shade on Office 2019 to get you to switch to the subscription version of Office, Office 365. So while the campaign to disparage Office 2019 may sound bizarre, there are plenty of good reasons for it.

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