Apple is getting into the credit card business. The company has announced a virtual payment card built into the wallet app on iPhones. Apple Card sports a number of features aimed at helping consumers lead a healthier financial life. "With our hardware, software and services, we think that Apple is uniquely positioned to make the most significant change in the credit card experience in 50 years," Apple CEO Tim Cook told the audience at an event held Monday at the Steve Jobs Theater in Cupertino, California.