YouTube executives have been unable or unwilling to rein in toxic content because it could reduce engagement on their platform, according to a report that maintained the company has spent years chasing one goal: engagement. The problem YouTube now faces is how to create an effective mechanism to handle problematic content, observed Cayce Myers, an assistant professor in the communications department at Virginia Tech. "Much of this content doesn't violate YouTube's social community standards," he said. "This is content that is borderline."