A funny thing is happening in the land o' Googley matters right now. It's actually a collection of smaller things that, taken by themselves, may not seem like much. But add 'em all together, and you've got quite the transformative trend a-cookin'.
The trend, in short, revolves around getting down to business — specifically, the business of making money off of you and me and everyone else who uses Google services. For a while now, y'see, Google has been focusing on new areas that don't directly fit in with the company's long-standing main business model. Google, as we all know, makes its money primarily from selling and showing ads that are custom-tailored to your interests at any given moment. But many of Google's newer services have remained mostly ad-free since their starts.
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