Most businesses know that a war with the people who buy and use their products is a war they can’t win. Microsoft has belatedly recognized this with regard to its Windows Update policies. And if you’ve been paying attention to shifts in the corporate culture in Redmond, the company’s surrender to its customers shouldn’t be a surprise.
The long-simmering war has to do with the way that Windows 10 updates itself on PCs — specifically, the twice-a-year significant updates called “feature updates” that add new capabilities to Windows. For years, you’ve had, for all practical purposes, no choice about whether to update; your PC installed all updates automatically whether you liked it or not. (Technically, you could get around this, but it wasn’t an option most users would choose; more on that in a bit.)
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