Taking it to the top
1b intro anonymous executives leadership team

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The dot-com era is widely remembered as a time of excess, experimentation, hubris, and whimsy in the tech industry. Well, tech may have matured a bit, but there are still some "out-of-the-box" job titles out there—and they've spread into the wider world of business, and upstairs to the C-suite. From the confusing but vaguely professional ("Chief Advancement Officer") to the touchy-feely ("Chief Story Teller") to the downright bizarre ("Chief Wizard"), these titles may make their holders happy, but they aren't always the best business decision, according to the experts we spoke to. Let's take a trip to the top of the most irritatingly whimsical org chart.

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