Ninety-five percent of reviewed apps for children ages 5 and under include at least one form of advertising, a new study finds. Researchers found play was frequently interrupted by pop-up video ads, persuasion by commercial characters to make in-app purchases to enhance the game experience and overt banner ads that could be distracting, misleading and not always age-appropriate.
Advertising in kids’ apps more prevalent than parents may realize
Ninety-five percent of reviewed apps for children ages 5 and under include at least one form of advertising, a new study finds. Researchers found play was frequently interrupted by pop-up video ads, p..
