Nature — if you support it, ecotourists will come. Managed wisely, both can win. The balancing act of protecting and fostering biodiversity with hordes of tourists in pristine nature parks is a global challenge. There are pathways to having it all — protected areas with a rich variety of animals and plants and thriving tourism. In fact, the better the biodiversity, the more tourists will visit. What it takes to balance it is careful, holistic conservation strategy.