I went to Amazon’s AWS Re:Invent trade show this week for the first time ever. It’s more of a place to meet people than to learn about what’s latest with Amazon Web Services these days, but AWS does a great job in updating the faithful on what’s new, what’s relevant, and what tech IT will be using in the next year.

But you need to be careful about what you take back from these trade shows. They’re full of information and advice in service of the vendor’s agenda. Not yours. As a result, too many enterprises plot their cloud computing (or whatever) plans incorrectly. Your plans, no matter what you hear at a trade show, should be based on your purposes. At these shows, the right questions to ask center around how the technology fits your needs, not how you implement the vendor’s vision.

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