Claims the smartphone market is contracting are confirmed by new data received from SEMRush — and the entire industry, not just Apple, appears to be feeling the pain.

What’s the story?

Apple recently admitted to slower than anticipated iPhone sales in its biggest-selling quarter, reducing estimates and attributing this damage to a variety of factors.

The world’s biggest smartphone vendor, Samsung Electronics, has also confirmed its own big dive, with a 30 percent decline in profit.

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