Smart speakers are becoming a more common platform for controlling connected entertainment due to a rapid increase in popularity and ease of use. Household penetration of smart speakers is expected to reach 47 percent among U.S. broadband households by 2022, based on Parks Associates estimates. New entrants in the connected consumer electronics market, including Samsung, Roku and Facebook, are likely to make announcements about new voice-controlled speakers at CES 2019 in order to claim a share of this new voice-first CE market.