Samsung held its annual Unpacked event in San Francisco's Bill Graham Civic Auditorium on Wednesday, presenting fans with a new product lineup that includes three versions of its flagship Galaxy S10, plus the Galaxy S10 5G, the Galaxy Fold, and several new wearables. It had been widely rumored well before the launch that Samsung "would adopt a similar strategy as Apple and launch three devices, with one being a cheaper model," noted Ville-Petteri Ukonaho, a senior analyst at Strategy Analytics.