What does it mean to software-define something, or to move into the digital age? These phrases may sound strange at first, but if you look around, companies all over the world are doing these things every day.

Take pizza, for example. You might not think you can software-define pizza, but it has already happened, and you probably didn’t even realize it. Domino’s Pizza has distilled the pizza ordering experience down from calling the pizza store, to ordering pizza online, to now only requiring one simple action: text Domino’s a pizza emoticon, and your favorite saved order is delivered to you. That pizza emoticon may look like a tasty morsel, but Domino’s has transformed it into a template that you can customize, edit, and use to repeatedly and reliably order your favorite pizza with minimal effort. That’s what it means to software-define something.

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