When Apple speaks, the world usually listens. But is Apple losing its magical ability to stimulate interest in what it has to say?

It doesn’t look that way

I contacted SEO specialists, SEMrush. I wanted to find out how well Apple has been generating customer interest in terms of expectation around its new products in the prelude before its big iPhone and Apple Watch reveal on September 12.

[ Related: The summer 2018 iPhone refresh speculation round-up ]

The truth?

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