[Disclosure: Microsoft is a client of the author.]

One of the interesting observations I have is how people lock down on an experience with a vendor and how that perception remains unchanged unless something significant is done to change it. In context, this means that often when I hear someone talk about Microsoft Windows problems and unreliability, they may be talking about anything from Windows 95 to Windows Vista…or whenever they last used the product.

But they act as if they are talking about Windows 10, which is vastly different – even more so the farther back their experience goes. (I’m establishing this as a foundation because things are about to change massively again.)

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