Apple introduced its B2C Messages-based communication system Apple Business Chat to the U.S. earlier this year. The service has now gone global in multiple countries with dozens of big brands signing up to offer it to customers.
Apple’s live customer aid
Business Chat is now available in Australia, Canada, France, Germany, Hong Kong, Italy, Singapore, Japan, Switzerland, and the United Kingdom.
The service is like those bot-based messaging systems, but a lot more convenient. It lets customers speak to real people, and it gives users lots of control over how much information they share with a business.
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