Editor's note: In his new book, "Future Forward: Leadership Lessons from Patrick McGovern, the Visionary Who Circled the Globe and Built a Technology Media Empire," author Glenn Rifkin tells the story of the International Data Corp. (IDC) and International Data Group (IDG) founder.

This excerpt recounts the audacious, entrepreneurial origins of CIO magazine, bringing to life McGovern's "Let's try it" approach to innovation.

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Patrick McGovern, exterior shot at the McGovern Institute for Brain Research [MIBR] at MIT MIBR / Kent Dayton

Patrick J. McGovern at the McGovern Institute for Brain Research [MIBR] at MIT

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