As data and analytics become the beating heart of the enterprise, it is increasingly critical for the business to have access to consistent, high-quality data assets. Master data management (MDM) is required to ensure that the enterprise's data is consistent, accurate and controlled.

Customer relationship management (CRM), supply chain management (SCM) and compliance all have one thing in common: They rely on an integrated, single view of quality data. That's where MDM comes in.

[ Get ahead with the top certs for big data, project management, agile, data science, IT management and the cloud, as well as the top-paying certs and emerging certifications for today’s hottest skills. | Get weekly career tips by signing up for our CIO Leader newsletter. ]

To read this article in full, please click here