Apple has put yet another batch of iPhone SE smartphones up for sale at its clearance store – it keeps selling them, people keep buying them, but will the company ever get the message?

People like the iPhone SE

Apple invented the user interface, has developed the world’s fastest mobile processor, bought us the iMac, iPhone, iPod, iPad and yet it still hasn’t joined these dots: If you can keep selling a two-year old product in 2019, then there’s probably a market for that product.

The iPhone SE is popular.

  • People like its capabilities:

A couple of years old the existing model still does much of what most users need. Just because you don’t see yourself as a reborn Don McCullin dedicated to capturing the world in pictures, or aren’t yet ready to live like a Jetson in some augmented reality doesn’t mean you don't want all the other things that make iPhones great. Mail, apps, music, web and social media is enough for many of us – what’s wrong with that?

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