[Disclosure: Microsoft is a client of the author.]
I’m fascinated by the efforts surrounding the emergence of visual computing, particularly regarding mixed reality. This is because most companies got the path to market backwards, rushing toward the high-volume consumer market before the technology was ready. This resulted in an impressive amount of hardware that didn’t sell well because, well, it was mostly junk.
Microsoft rightly conceived of HoloLens as a commercial product, allowing it to create an offering with vastly fewer tradeoffs. And, by working with Lawrence Livermore labs to create the thing, they ended up with a first-generation product that was viable right out of the box.
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