The smart pet market is predicted to become a $22 billion industry by 2025, and the innovations we will see in that market will reach into human lives.

Smarter owners, smarter pets

Connected pet care reaches further than services such as PetBnB or Tailwise, which link owners and pets with things they need.

Useful as they are, they’re scratching the surface of what’s possible as mobile technology reaches the animal kingdom.

Put it this way, millions of U.S. iPhone owners already use their Apple devices to track and improve their personal health. They use the Activity app and use Health Records to share data with medical professionals.

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