A bunch of apps from some major players — including Expedia, Hollister, Air Canada, Abercrombie & Fitch, Hotels.com and Singapore Airlines — recently came to grief because of a security/privacy hole in a third-party analytics app they all used, according to a report from TechCrunch. In the case of Air Canada, the incident exposed extremely sensitive customer information including payment card and password data shared in clear text. That sort of thing shouldn't be happening — and yet everyone seems focused on the wrong lesson.

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