Researchers describe the first observation of a native ferroelectric metal: a native metal with bistable and electrically switchable spontaneous polarization states — the hallmark of ferroelectricity. The study found coexistence of native metallicity and ferroelectricity in bulk crystalline tungsten ditelluride (WTe2) at room temperature. A van-der-Waals material that is both metallic and ferroelectric in its bulk crystalline form at room temperature has potential for nano-electronics applications.