Mozilla will collaborate with the news subscription service Scroll in yet another exploration of separating online advertising from content, the two companies said this week.

Scroll, which has yet to officially launch, contends that its business model – a flat monthly fee for reading ad-free news from a variety of publishers – can deliver more revenue to those publishers than they can now reap through traditional on-page advertising. The startup, which has been funded by media organizations such as the New York Times and several venture capital firms, has proposed a $5 per month subscription that will give readers ad-free content to anything not behind a publication-specific paywall.

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