When attempting to understand the world of IoT, it’s easy to get sidetracked by all the fascinating use cases: Automated oil and gas platforms! Connected pet feeders! Internet-enabled toilets! (Is “the Internet of Toilets” a thing yet?) But the most important IoT trend to follow may be the way that major tech vendors are vying to make large portions of the market their own.

VMware’s play for a significant chunk of the IoT market is called Pulse IoT Center, and the company released version 2.0 of it this week. It follows the pattern set by other big companies getting into IoT: Leveraging their existing technological strengths and applying them to the messier, more heterodox networking environment that IoT represents.

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